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China’s Tencent Holdings (0700.HK) plans to sell all or a bulk of its $24 billion stake in food delivery firm Meituan (3690.HK) to placate domestic regulators and monetise an eight-year-old investment, four sources with knowledge of the matter said.

Tencent, which owns 17% of Meituan, has been engaging with financial advisers in recent months to work out how to execute a potentially large sale of its Meituan stake, said three of the sources.

The planned sale comes against the backdrop of China’s sweeping regulatory crackdown since late 2020 on technology heavyweights that took aim at their empire building via stake acquisitions and domestic concentration of market power.

That crackdown, which has led to billions of dollars in fines for the Chinese tech giants, is reshaping the companies by forcing them to make multi-billion dollar divestments. Tencent, for instance, is exiting a clutch of businesses now and pivoting towards the global gaming market.

The owner of China’s No. 1 messaging app WeChat first invested in Meituan’s rival Dianping in 2014, which then merged with Meituan a year later to form the current company.

Based on Meituan’s market capitalisation as of Monday, Tencent’s 17% stake is worth $24.3 billion.

Tencent is seeking to kick off the sale within this year if market conditions are favourable, said two of the sources.

It has been reducing holdings in portfolio companies partly to appease the Chinese regulators and partly to book hefty profits on those bets, said three of the sources. The value of its shareholdings in listed companies excluding its subsidiaries dropped to just $89 billion as of end-March from $201 billion in the same period last year, according to its quarterly reports.

“The regulators are apparently not happy that tech giants like Tencent have invested in and even become a big backer of various tech firms that run businesses closely related to people’s livelihoods in the country,” said one of the sources.

Shares of Hong Kong-listed Meituan fell more than 10%, the biggest daily percentage decline in five months, following the Reuters report. Tencent shares dropped more than 2% in Tuesday afternoon trade before recovering to be up 1%.

Tencent declined to comment. Meituan did not respond to a request for comment.

All the sources declined to be named due to confidentiality constraints.

Tencent announced in December the divestment of around 86% of its stake in JD.com Inc (9618.HK), worth $16.4 billion, weakening its ties to China’s second-biggest e-commerce firm.

One month later, it raised $3 billion by selling a 2.6% stake in Singapore-based gaming and e-commerce company SEA Ltd (SE.N), which was seen as a move to monetise its investment while adjusting business strategy.

Tencent has not pinned the divestment of JD.com and SEA stakes on the regulatory crackdown.

The sale of the Meituan holding will likely be executed via a block trade in the public market which typically takes a day or two from marketing to completion, according to two of the sources.

The planned Meituan stake sale via block trade would be sizeable, and come after Netherlands-based technology investor Prosus’ sale of 2% of Tencent stake last year for $14.7 billion that counted as the world’s largest block trade.

The block trade would be a fast and smooth way for Tencent to offload the shares, they added, compared to distributing them as dividends or negotiating with a private buyer.

REGULATORY DIRECTION
The regulatory crackdown in China came after years of a laissez-faire approach that drove growth and dealmaking at breakneck speed.

To fall in line, Tencent has made divestments in portfolio companies a focus for its deals team this year and next year, said one of the sources.

Analysts had expected Tencent to divest stakes in other portfolio companies after its divestment of JD.com and SEA shares.

Citi analysts said in a report in January they believed Tencent would further evaluate and reallocate funding from more established investments to newer technology ventures to ride on the industrial internet growth opportunity and to align with its social sustainability initiatives.

Besides Meituan, Tencent also holds stakes in e-commerce company Pinduoduo Inc (PDD.O), video platform Kuaishou (1024.HK), ride-hailing champion Didi, automaker Tesla (TSLA.O) and streaming service Spotify (SPOT.N).

The crackdown has heaped pain on Tencent as it has on others.

Tencent reported in May its quarterly profit halved from a year ago and revenues stagnated, blaming cuts in advertising spending by consumer, e-commerce and travel businesses for its worst performance since it went public in 2004.

Last month, China’s market regulator imposed the latest fines on Tencent and Alibaba as well as a range of other firms for failing to comply with anti-monopoly rules on the disclosure of transactions.

The regulator also blocked Tencent’s proposed $5.3 billion merger of the country’s top two videogame streaming sites DouYu and Huya last year on antitrust grounds.